Cal AI

Photo calorie tracker

b2cSince 2024 · 2y old

$5.7M

Monthly revenue

>$1M

Signature move

How they got to $5.7M.

Trajectory: $28K month 1 → $115K month 2 → $5.7M MRR. Seeded TikTok food influencers (10-15 micro creators) for free; they organically duplicated the before/after meals format. CAC was effectively $0 for the first 8 months.

Distribution stack

Channels they pulled from.

4 channels

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