Acquisition

Apple App Store ASO

on Apple App Store

The play

Keyword + screenshot + review optimization. Compounds with every install (review volume = ranking).

1app uses this channel

Used by

Case studies

Apps that grew on Apple App Store ASO.

1 app

Cal AI

Photo calorie tracker

$5.7M

Henry Langmack

Trajectory: $28K month 1 → $115K month 2 → $5.7M MRR. Seeded TikTok food influencers (10-15 micro creators) for free; they organically duplicated the before/after meals format. CAC was effectively $0 for the first 8 months.