Acquisition
Influencer Seeding
on Multi
The play
Mail free product to 10–20 micro-creators, no contract. Trust their algorithm to find the 2–3 who'll post.
2apps use this channel
Used by
Case studies
Apps that grew on Influencer Seeding.
Cal AI
Photo calorie tracker
$5.7M
Henry Langmack
Trajectory: $28K month 1 → $115K month 2 → $5.7M MRR. Seeded TikTok food influencers (10-15 micro creators) for free; they organically duplicated the before/after meals format. CAC was effectively $0 for the first 8 months.
Submagic
AI captions for short-form video creators
$500K
Jordan O'Dea
$5M+ ARR. Targeted TikTok / Reels / Shorts creators with TikTok influencer-seeding — the customers were the creators making the ads.