TikTok Organic
Seed micro-influencers on TikTok for $0 CAC virality
How Cal AI went $28K → $5.7M MRR in 12 months by mailing free product to 10 food TikTokers — and letting the algorithm do the rest.
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Cal AIThe playbook
- 1Identify 10-20 micro-influencers (10K-100K followers)
Use Modash / TikTok search. Micro > mega — better engagement, cheaper to seed, more authentic.
- 2Mail them free product, no contract
Just a personal note. No 'must post' clause. Most won't post; the 2-3 that do will offset all 20.
- 3Design for screenshot virality
Cal AI's before/after meal photo is duplicatable. The format IS the marketing.
- 4Re-seed monthly
Different cohort every 30 days. Compounding distribution.
Sources
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