Free Tool Lead Magnet
Free tools as evergreen lead magnets
HubSpot's Website Grader + free CRM + Marketing Hub Free Tier seeded the inbound funnel that built the company. Each free tool became its own SEO landing page.
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HubSpotThe playbook
- 1Identify a friction your audience hits weekly
Marketers want to know 'is my site any good?'. The Website Grader gave them a free score.
- 2Build the cheapest possible version
The first Website Grader was a 1-day build by Dharmesh. Don't gold-plate v1.
- 3Gate the result behind email capture
The grade arrives in your inbox. Now you're on HubSpot's nurture list.
- 4Build dozens of these tools as separate microsites
Each tool ranks for its keyword + funnels to the main product. HubSpot now ships 30+ free tools.
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