HubSpot
Inbound marketing + sales CRM
B2B SaaSSince 2006 · 20y old
$2500M
Monthly revenue
>$1MSignature move
How they got to $2500M.
Coined 'inbound marketing'; built the category with free tools (Website Grader, free CRM), HubSpot Academy certifications, and the OnStartups blog as cold-start audience.
Distribution stack
Channels they pulled from.
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