Word of Mouth

Design-as-marketing — every form embedded on a partner site is a Typeform brand exposure. Free tier scaled brand worldwide.

Radical transparency — every revenue metric publicly available — became the entire distribution strategy. Sahil's narrative of 'failure' on Medium drove more sign-ups than any ad ever did.

Bootstrapped to ~$10M ARR. Walked away from a 9-figure offer. Distribution was hand-to-hand: attending every home-inspector conference and getting the inspectors to demo their iPad.

Public livestream of building the entire product on a beach in Thailand. Press caught wind, $400K MRR within 3 years. Every interview Pieter does drives sign-ups.

Solo founder, $1M+ ARR. Carrd's free tier + 'used to build literally every indie SaaS landing page' became distribution by default.

Built in public on X for 8 months before launch. Pre-sold to 200 followers; opened to $1M ARR in year one. Every product Marc ships afterward funnels back to ShipFast — meta-distribution.

Arvid bootstrapped to ~$55K MRR then sold for ~$3M after 24 months. Niche community + word-of-mouth in a vertical nobody was serving.