Acquisition

Customer Referral Program

on Multi

The play

Existing customers refer new ones for credits/cash. The Dropbox/Airbnb early-stage playbook.

1app uses this channel

Used by

Case studies

Apps that grew on Customer Referral Program.

1 app

Built from $0 → $30M ARR newsletter via Sam's audience + referral loops + ambient-design moments (the 'open thread' email).