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The Hustle
Business newsletter (acquired by HubSpot)
newsletterSince 2016 · 10y old
$2.5M
Monthly revenue
>$1MSignature move
How they got to $2.5M.
Built from $0 → $30M ARR newsletter via Sam's audience + referral loops + ambient-design moments (the 'open thread' email).
Distribution stack
Channels they pulled from.
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