Open Source / GitHub

Open-source framework drives hosting

Vercel built Next.js as free OSS — the universe of Next.js developers became the addressable market for Vercel hosting.

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The playbook

1
Build OSS that solves a real workflow problem
Next.js solved the React 'how do I deploy this?' question. Solving it created the audience for Vercel.
2
Hire core OSS contributors
Vercel employs many Next.js + Svelte + React contributors. They keep building the ecosystem; Vercel benefits.
3
Make hosting the obvious next step from `npm create`
`npx create-next-app` ends with a deploy-to-Vercel prompt. The funnel is one CLI command long.
4
Conference + content investment
Vercel Ship + Next.js Conf + countless YouTube videos. Lee Robinson + Guillermo as the DevRel face.

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