LinkedIn Edutainment
5x/day LinkedIn edutainment for B2B SaaS
Adam Robinson's daily LinkedIn formula — mixing P&L transparency, customer wins, and operator lessons — that became the entire $35M ARR growth engine for Retention.com.
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Retention.comThe playbook
- 1Build a content pillar matrix
Three pillars: revenue transparency (P&L screenshots), customer wins (case studies), operator lessons (what you wish you knew).
- 2Post 5x per day, every weekday
Algorithm rewards consistency more than quality. First 90 days = volume; after that, the engagement compounds.
- 3Reply to every comment in the first hour
Comments are LinkedIn's distribution mechanism. Reply velocity = reach.
- 4Repurpose into newsletter + podcast
Same content, three channels. The newsletter and podcast feed back into LinkedIn engagement.
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