Substack Newsletter
Solo $1M Substack via expert-PM interviews
How Lenny Rachitsky took an Airbnb PM playbook, packaged it as weekly Substack issues, and grew to $1M+ ARR solo — paid newsletter as a flywheel.
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Lenny's NewsletterThe playbook
- 1Pick an expert niche where you have credibility
Lenny was a PM at Airbnb during the hyper-growth era. That credibility transferred 1:1.
- 2Interview people higher on the ladder than you
Every issue features a senior PM at a famous company. Their network promotes the issue.
- 3Free issues with paywall mid-post
Lenny gives away 60% of every issue; the meaty career advice sits behind the paywall.
- 4Spin off podcast + community + reads
Same brand, three monetization surfaces. Each one feeds the others.
Sources
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