Podcast → paid community ($8K/year)

The playbook

1. 1

   Run the podcast as a personality + idea brand

   MFM isn't about Hampton; it's about ideas. The Hampton plug is a single line per episode.

2. 2

   Vet harder than your prospects expect

   Hampton has revenue + scale requirements. Scarcity drives word-of-mouth.

3. 3

   Charge enough that the room is self-selecting

   $8K/year keeps tire-kickers out. The price IS the filter.

4. 4

   Run in-person retreats

   The community lives online; the moats are built in-person. Annual retreats create lifetime members.

Sources

• Hampton