Customer Referral Program

Classic referral-program viral loop

The Dropbox 'invite a friend for 500MB' playbook is still the strongest viral-loop pattern in SaaS. Adaptable to any consumer-prosumer product.

Featured in

The playbook

1
Make the reward proportional to product value
Dropbox gave storage (the thing customers wanted most). Don't give a $10 discount; give product.
2
Make sharing one-tap, both directions
Inviter gets reward + invitee gets bonus. Both sides need to want to play.
3
Show the share UI repeatedly without nagging
Onboarding + after milestone moments + dashboard. Not every screen.
4
A/B test reward sizes obsessively
Dropbox tested 500MB vs 1GB vs 250MB. The 'right size' depends on perceived value of each unit.

BrandMind scans your site and gives you six channel agents that draft posts citing playbooks like this — in your voice, ready to publish.