Creator-Equity Partnerships
Hire creators on equity (not salary) for TikTok distribution
How Minea hired French TikTok creators on 5-10% equity and got $750K MRR in 18 months — with zero salary cost and zero paid CAC.
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MineaThe playbook
- 1Identify creators already in your niche
Don't try to convert lifestyle creators. Find creators making content adjacent to your category already.
- 2Offer 5-10% equity vesting over 2 years
Equity > revenue share for alignment. Creators become co-founders.
- 3Give them full creative control
If you brief them, the content underperforms. The whole point of hiring creators is they know what works.
- 4Measure on signups, not views
A 3M-view video that converts at 0.1% is worse than a 100K-view that converts at 5%.
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