Build in Public
Build in Public on X to bootstrap a $1M boilerplate
How Marc Lou used 8 months of daily MRR-screenshot posts on X to pre-sell ShipFast to 200 followers and hit $1M ARR in year one — without a single ad.
Featured in
ShipFastThe playbook
- 1Pick a measurable metric to share daily
Marc posted his MRR every morning. Public, lossless, hard to fake.
- 2Show the work, not the wins
Code commits, design mistakes, refunds. Vulnerability is the moat against AI-generated content.
- 3Pre-sell before you build
200 followers paid $99 each before ShipFast existed. The buyers became the early adopters and the marketers.
- 4Use every product launch to feed the funnel
Every new project Marc ships funnels back to ShipFast. Meta-distribution.
Sources
Run this kind of playbook with your AI team
BrandMind scans your site and gives you six channel agents that draft posts citing playbooks like this — in your voice, ready to publish.