Paid Acquisition

X (Twitter) Ads

on X (Twitter)

The play

Promoted tweets + Follower Objective campaigns. Best for tech/dev audiences and brand-building.

2apps use this channel

Used by

Case studies

Apps that grew on X (Twitter) Ads.

2 apps

Tailwind CSS

Utility-first CSS framework

$200K

Adam Wathan

Free OSS framework with millions of weekly downloads → monetized via Tailwind UI ($299 components), Refactoring UI book, and Tailwind Plus. The OSS-to-paid playbook codified.

Marketing Examples

Case-study format for marketing tactics

$30K

Harry Dry

Twitter-first case-study format that's been imitated 1000+ times. Harry's audience monetizes via course + paid newsletter.