Brand
Substack Newsletter
on Substack
The play
Hosted newsletter with built-in discovery + paid-tier monetization. Lower ops burden than a self-hosted list.
2apps use this channel
Used by
NL
Case studies
Apps that grew on Substack Newsletter.
Lenny's Newsletter
Product, growth, career advice
$100K
Lenny Rachitsky
Solo $1M+ ARR Substack. Took Airbnb-PM playbook, packaged into weekly issues with deep guest interviews. Podcast + community + reads spin-offs.
NL
Ness Labs
Mindful productivity newsletter + community
$25K
Anne-Laure Le Cunff
Newsletter + community + courses + book ('Tiny Experiments') — same audience monetized four ways. The flywheel is the audience.