Podcast Guesting
on Podcasts
The play
Appear on existing podcasts in your category. Faster ramp than launching your own; borrows host's audience.
Case studies
Apps that grew on Podcast Guesting.
Sam Parr + Shaan Puri co-hosted podcast acquired by HubSpot. The audience funnels into Hampton ($8K/yr community for founders).
$5M+ from Skillshare + course business. Ali's daily-vlog + book ('Feel-Good Productivity') feed the academy funnel.
700K+ subscriber newsletter built on top of daily X-thread audience. Books + investments + courses spin out of the audience.
Built BY podcasters FOR podcasters. Justin Jackson's MegaMaker + Build Your SaaS podcasts drove the first 1000 customers.
6000+ founder interviews; the interviews ARE the SEO playbook. Each interview ranks for the founder's product brand search.
Solo $1M+ ARR Substack. Took Airbnb-PM playbook, packaged into weekly issues with deep guest interviews. Podcast + community + reads spin-offs.
Bootstrapped to $1M+ ARR via developer-community marketing + Derrick's X-presence. 'Polite scheduling' as a product POV.