Paid Acquisition
Podcast Sponsorships
on Podcasts
The play
Host-read mid-roll ads on niche podcasts. CPMs higher than display but audience trust-transfer is unmatched.
2apps use this channel
Used by
Case studies
Apps that grew on Podcast Sponsorships.
Datadog
Observability platform for cloud applications
$250M
Olivier Pomel
Bottom-up developer-adoption + free-tier feedback loop. Conference circuit (Dash, KubeCon) + technical-blog content for developer brand.
Tuple
Pair-programming for remote developers
$200K
Ben Orenstein
Bootstrapped to $200K+ MRR via Ben's developer podcast + X presence. Sponsored Rails/Elixir podcasts for technical-audience seeding.