Earned Media
Indie Hackers Posts
on Indie Hackers
The play
Bootstrapped-founder community publishing. Lower volume than HN but extremely high-intent for SaaS audience.
2apps use this channel
Used by
IH
Case studies
Apps that grew on Indie Hackers Posts.
Carrd
Simple, free, fully responsive one-page sites
$100K
AJ
Solo founder, $1M+ ARR. Carrd's free tier + 'used to build literally every indie SaaS landing page' became distribution by default.
IH
Indie Hackers
Community of bootstrapped founders
$100K
Courtland Allen
Founder-interviews-as-content. Stripe acquired in 2017; remained editorially independent. The community IS the distribution.