Community

Discord Community

on Discord

The play

Owned community of customers + prospects. Drives retention more than acquisition, but high-trust word-of-mouth source.

1app uses this channel

Used by

Case studies

Apps that grew on Discord Community.

1 app

Arvid bootstrapped to ~$55K MRR then sold for ~$3M after 24 months. Niche community + word-of-mouth in a vertical nobody was serving.