HEY
Email reimagined by 37signals
b2cSince 2020 · 6y old
$30K
Monthly revenue
$10K–$100KSignature move
How they got to $30K.
$30 launch-day promo on X via DHH's audience drove 100K+ accounts in week 1. Apple App Store policy fight kept HEY in tech press for 6+ months.
Distribution stack
Channels they pulled from.
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