Figma
Collaborative design platform
B2B SaaSSince 2012 · 14y old
$50M
Monthly revenue
>$1MSignature move
How they got to $50M.
Designer-led freemium → multiplayer collaboration → 'every PM has a Figma account.' Figma Community for free file sharing seeded continuous brand exposure.
Distribution stack
Channels they pulled from.
Run a playbook like this
Hire your AI marketing team and copy the playbook that built Figma.
Six channel agents draft in your voice. You approve every post.
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