Basecamp
Project management for small teams
B2B SaaSSince 2004 · 22y old
$100M
Monthly revenue
>$1MSignature move
How they got to $100M.
30 years of opinionated POV publishing (Signal v. Noise, REWORK, It Doesn't Have To Be Crazy At Work). Distribution-by-philosophy.
Distribution stack
Channels they pulled from.
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